The purpose of the fair is to gather in one place all the key actors and stakeholders in the field of tourism in the target region. During the event, the identified by the research natural and cultural heritage sites and services will be presented, local products were exhibited and specific traditions and customs will be shown. The fair was accompanied by 3 cultural events presenting the ethnic and cultural diversity and identity of the target areas. The fair gathered at least 60 people of which 20 representatives from Macedonia. The fair was held for 3 days from 29 of September to 1 of October 2017 in Blagoevgrad and it attract the attention of different stakeholders.
