The purpose of the fair was to gather in one place all the key actors and stakeholders in the field of tourism in the target region. During the event the identified by the research natural and cultural heritage sites and services were presented, local products will be exhibited and specific traditions and customs will be shown. The fair was accompanied by 3 cultural events presenting the ethnic and cultural diversity and identity of the target areas. The fair gathered at least 60 people of which 20 representatives from Bulgaria. The fail was held for 3 days from 13 to 15 of October 2017 in Stip and it will attract the attention of different stakeholders.